BUILT FOR PEOPLE WHO'VE BEEN AT THIS FOR A WHILE.

Longtime lifters. Old enough to know better. Stubborn enough to keep trying.

Remember gyms before tripods and fitness influencers?

Before filming every set (and all the breaks in between) became normal?

You know who you are. You have old PRs and even older injuries. But you show up anyway. You may not be lifting what you did 20 years ago, but you’re still lifting. And that counts for a hell of a lot. 

WHY THE MULE?

We dunno...

A stubborn, dependable, unflashy mascot seemed appropriate.There are bigger, stronger, more intimidating animals out there for sure. Luckily, a mule doesn’t give a sh*t about any of that. Given the chance, it will still outwork your ass (pun) any day of the week. 

BY LONGTIME LIFTERS. FOR LONGTIME LIFTERS.

A husband-and-wife team with literally decades of training and competing between us. We’d both been kicking around gyms for a decade before we even met. Before Google... And cellphones. In our prime, there were rugby matches, bodybuilding competitions and powerlifting meets. Over the years, there’s definitely been time away… But we always find our way back. We’re pretty sure you do.